Premier Business Audio
Voice and Music for Business
What do your callers hear when you put them on hold?
You have probably spent a great deal of time and money developing the appearance of your business; Brochures, Logos, Van Liveries, Exhibitions, Advertising etc, but few people ever consider how they sound! We live in a world full of sound. In order to fully coordinate your marketing efforts, your business should of course look good – but how does your business sound to your clients?
Your telephone system is one of the most important tools that your business owns and uses. One of the features that is used more than any other is the On Hold button. Whilst your callers are holding what do they hear – Silence, beeps, music, a jingle?
A recent industry survey highlighted the following facts:
- 7 out of 10 business callers are put on hold.
- A small business transferring 8 calls per hour will leave callers on hold for 200 hours per year.
- 90% of callers will hang up after 40 seconds of silence and 34% won’t bother to call back.
- The average business caller spends 40 + hours on hold each year.
- Average hold and call transfer time is increasing each year. At present the average time spent on hold per call is 45 seconds.
- 95% of marketing budgets are spent on gathering calls while only 5% are spent managing the calls.
- 90% of callers preferred on-hold messaging to other options.
- Up to 20% of callers made a purchase after hearing an offer while on hold.
Our customised On-Hold package can help you to take all of these facts and use them to your advantage!
How will your company benefit from the On-Hold Service?
- Some of the UK’s top Voice Artists will give your company a ‘big brand’ professional image.
- Professional, creative scriptwriters will create your On Hold messages to ensure your programme delivers optimum impact; you will, of course retain creative control throughout the process.
- You chose the style of background music that best fits your business and your brand values.
- You will cross-sell more products and services to callers.
- On-hold messaging will help you launch new products and services.
- Promote and drive traffic to your website while callers are on hold.
- While callers are listening to your company promotions you are losing fewer calls and potential customers.
- You can keep your customers bang up to date with your latest company product promotions by easily updating your messages.
Where does the production take place?
As a market leading company dedicated to the way businesses sound, Premier Business Audio has a modern recording studio with 3 full time staff at their headquarters in Hampshire. As technologies within the industry have changed, so have their facilities. Today’s studio environment is completely digital, allowing instant, live recordings with voice artists all over the world - via ISDN.
Premier Business Audio also produce their own music in-house, setting them apart from other studios, which often rely on the same old 'library' music. Premier Business Audio create original recordings for their clients - from music to entertain telephone callers, to music for websites, commercials or increasingly to build sonic logos to represent their brand and identity
Using the latest version of Steinberg's Cubase SX at the heart of the studio, the studio has a range of hardware and software at its disposal, from the awesome Proteus 2500 sound module to classic synths like the Korg Prophecy, Roland JP-8000 and Novation Supanova. On top of all this, their suite of software covers everything from Cakewalk's Project 5 to Propellahead's Reason and Adobe Audition - all top drawer, recording industry standards.
Over 3500 businesses, large and small benefit from the services of Premier Business Audio – here are some of the better-known brands.
Christies – UK, USA & France. On Hold Messages
“When our clients call they can now hear about our auctions and services whilst on hold. The quality of the production is excellent extremely professional"
Frederick Goetzen, Director of Marketing, Client Advisory Services, Christie's International.
Selfridges – London, Manchester & Birmingham. On Hold and In Store messages
“Premier Business Audio provide us with regular programmes of on hold, and call queuing messages, plus voice-over work for our in-store product promotional systems. We have always found them to be extremely efficient, meeting tight deadlines and sourcing a variety of accents and background sounds to compliment our promotions."
Nick Vowles, Telecoms Manager, Selfridges
Adecco – 200 Locations across the UK & Ireland. On Hold messages
"We have installed Premier Business Audio's service across 300 of our branches and are delighted with the reaction from our clients and the improvement in the image that we project to our callers."
Lindsay Silcox, Internal Communications Executive, Adecco UK Ltd
B&Q – Over100 stores plus 2 Call centres. On Hold messages
"Following trials at a number of stores and Call Centres, we now include the Premier Business Audio service as part of our standard customer offer, and will roll it out at all new B&Q stores and Call Centres."
Stuart Macdonald, B&Q Call Centre Development Manager
A Plant – Over 250 stores across UK & Ireland. On Hold messages
"Premier Business Audio's RNT service is a valuable asset to our operation. It provides product information whilst callers are on hold, as well as our 24-hour service numbers at night."
Asif Latief, Head of Marketing Operations, A-Plant
Holmes Place –All UK sites & now across Europe. On Hold messages
"As a rapidly growing and image conscious business we have decided that the service provided by Premier Business Audio is an integral part of each health club. All new and existing clubs have adopted the service."
Chris Brown, Club Manager, Holmes Place
